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Covid Fashion

In a season overshadowed by Covid19, many fashion designers are creating looks concerned with protection. From the head wraps to the hooded vinyl dresses, this clothing is intended to shelter us.

The immediate impacts of Covid-19 on the global fashion industry have been devastating. However, the current situation has the potential to be a pivotal moment in history that could readjust and reposition the economic, commercial and artistic fundamentals of the industry, for the better. This truly unique market situation is driving a shift in consumer values and retail behaviour, underpinned by the principles of slow fashion, and rooted in sustainability.